Monthly Archive for December, 2008

The Press Release- Dec 10, 2008



Gina von Esmarch’s Collection of 65 Delectable Recipes Accompanied By Mouth Watering Photos Is A Boutique Book Gaining Momentum

December 10, 2008 – San Francisco, CA — California native, Gina von Esmarch, today revealed the publication of her first boutique book, “Taste This!”– a cook book that makes a complimentary addition to the collection of both the novice and the experienced cook. A culinary sampling of recent family and urban recipes, ‘Taste This!’ is bursting with 65 recipes; each one is accompanied by a captivating color photo that visually brings the flavors to life.

Ingredient lists are kept relatively short, directions are easy to follow and items are not difficult to find in the store. Many recipes can be made in advance which allows the flavors to become enhanced so that when it comes time to visit with guests, whether they are family or friends, the focus can move from the kitchen to the dining room.

An everyday cook, Gina’s enthusiasm for entertaining and food put her on the short call down list of friends and family that wanted recipes or to discuss menu planning ideas based upon available seasonal ingredients or dietary preferences. She found herself sharing recipes, having a few friends over for cooking lessons and often times hosting dinner parties amongst friends. She grew up in a family that loved to cook — not only are the women in her family great cooks but the men are too. Slowly her friends prodded her to write a book that could be their guide to easy cooking with good flavors. The idea seemed liked a natural to her family and with a bit of encouragement she started working on it when her day job hit a bit of a lull last year.

“The goal of ‘Taste This!’ is simple: bring good food and good flavors back to the table,” explains Gina von Esmarch, author. “Whether you are a working parent or a career individual that wants to bring people together at the table, you will find ideas to inspire your inner cook.”

About the Author
Gina von Esmarch was born and raised in the San Francisco Bay Area. She is a fourth generation San Franciscan, who’s family has successfully run one of the City’s oldest fine dining restaurants at Fisherman’s Wharf – Alioto’s #8, founded in 1925. Gina now lives North of the Golden Gate Bridge with her husband, children and dog. In her free time she enjoys spending time around the table with her family and friends. When she is not working on her cook book she is a strategic advisor for the high-tech marketing and communications firm Voce Communications.

About the Book
Taste This!
Publication Date: November 2008
Paperback; $22.50; 112 pages; ISBN 978-1-60725-228-3
Order Online:
Face Book Group

To purchase copies of the book for resale, please fax (253) 323-1069. Or to schedule an interview you may contact Ms. von Esmarch directly via email: or call 415-203-4660.

Special Events
Join Author Gina von Esmarch, for one of her public book signings of “Taste This!”

Copperfield’s Books
Saturday, Decebmer 13, 2008
1:30 – 3:30 PM

140 Kentucky Street
Petaluma, CA 94952

Golden Gate Yacht Club
Sunday, December 14, 2008
4:00 – 6:00 PM

1 Yacht Road
San Francisco, CA 94123

Toyota Marin
Monday, December 15, 2008
11:30 AM – 1:30 PM

445 E Francisco Blvd
San Rafael, CA 94901

Gary Patrick Salon
Saturday, December 20, 2008
10:30 AM – 1:30 PM

350 Main St Ste J
(between Abbie St & Angela St)
Pleasanton, CA 94566



The books arrived. Expect photos sometime in the near future! (Thanks Lorna!)


If you’ve ever lived on pins and needles then this email chain will amuse you…the books are ALMOST in my possession.

From: Lorna Johnson
To: Gina von Esmarch
Sent: Tue Dec 09 12:25:35 2008
Subject: release!
hi Gina – we got word after 5 last night that the container has been released

so we are checking with the folks about the schedule for fetching/opening the container, then delivery

woo hoo – it’s getting close!

From: Gina von Esmarch []
Sent: Tuesday, December 09, 2008 9:28 AM
Subject: Re: release!

Yes! Praying for tomorrow or sooner!
Gina von Esmarch

Please pardon the brevity of this message sent from my non-spell checking BlackBerry.


From: Lorna Johnson []
Sent: Tuesday, December 09, 2008 2:30 PM
To: Gina von Esmarch
Subject: celebrate!

hi Gina – we are ON for delivery tomorrow Wednesday! sorry, you’ll just have to work from home tomorrow : )

I have asked the driver to phone ahead so that you know when to open the gate

ciao! I mean chow!



It’s doing the trick! :-)

So this is a glimpse into one aspect of my reality as I eagerly await the arrival of the book…..

From: Gina von Esmarch
Sent: Monday, December 08, 2008 11:05 AM
To: Lorna Johnson
Subject: holding my breath

Hi Lorna,
Happy Monday!

What’s the good word (if any) on the books….I’ve got the space in the garage cleared and ready.

From: Lorna Johnson []
Sent: Monday, December 08, 2008 11:16 AM
To: Gina von Esmarch
Subject: RE: holding my breath

you were reading my mind!

I was just about to hit send

they are “expecting” that the shipment will be released by the end of the day today

if that’s the case, then I think we can safely say the books would be delivered Wednesday

BUT I will keep you posted – until they actually SAY the shipment has been released, we are still waiting

after the shipment is released, the container with your books goes to a warehouse location where the container is opened and the contents taken out and separated (there are other things in the container along with your books)

from there, the drayage company would pick up and deliver to you….

so…. keep holding your breath – it’s doing the trick! : )

will keep ya posted


(the photo is something worth holding my breath for…to make a wish!)

Nearly There

Books have arrived and are at the Port of Oakland and co-marketing is coming together. Funny thing is that my lists continue to grow longer and not shorter every day. Keeping my eye on the ball and hoping that despite how crazy things are about to become with the holiday approaching and the release of the book (sleep is low on the priority list) that I can pull up from the nose dive spiral and enjoy where things are at.

Be sure to check out a few new pages on the site:
Taste This!
Bay Area Book Signings

Hope that if you are local you can make it to one of the book signings. The books make great holiday gifts!

Seeing My Breath

At a time of such happiness over the completion of the book there is a bit ying to my yang. Life has a pecular way of shifting things just when you feel like you could/should be indulgent. I pondered writing this post for and then decided to move forward with it despite that it is more about who I am than what I am cooking up in the kitchen but isn’t that one of the ‘prime directives’ of the bloggesphere? To let you know who I am so that you can do as Ross Mayfield/Socialtext says utilize the ‘ole Facebook approach of ‘are you my friend yes or no?’ or in this instance, decide if you want to follow my true thoughts yes or no? Not sure that much in life is quite that black/white in my reality but I hope that you find a common thread that either connects you with what I am writing or with how I confront life’s challenges. I heal mostly through writing, poetry and music – sounds so ‘Dante’ but it that is what heals me when I feel my most vulnerable. As I write this post one of my closest friends is not well and my heart aches and while sometimes it is not possible to fix those things that become broken it is always important to have hope. Someone shared me with this weekend that in working with troubled people in her profession she finds that she would rather work with youths that are struggling vs adults but not because they are more or less receptive to her advice and recommendations but because they have HOPE. I think we all need hope and it can be on many different levels….
– hope for cures to what ailes us or those we love
– hope for a better tomorrow
– hope to be with those we care most about
– hope that our dreams can come true

And to turn this post back to the site, my project is about hope too…I hope that you will like the book and see in it all that wanted it to be. I would be remiss if I did not say that I also hope for all those wishes above and then some but as we go into the holiday season, let’s hope that despite the nation’s woes, we can hope for time with those we cherrish most and share special memeories around the table enjoying conversation and good times.

As for the title of this post, well, when you can’t sleep in the early morning hours it can be revealing to take a nice brisk walk and see things through fresh eyes. I did this the last few mornings and with California winter upon us, I could see my breath. Odd how little things like seeing your breath let’s you know you are really alive.